Question bank
Real questions, real marking
3 real questions this paper has actually set, drawn only from genuine Pearson question papers. Each one links to its real mark scheme, its real examiner report where one has been published, and our own level-by-level breakdown of how marks are actually earned — write your own answer first, then compare.
Oct 2022 · Q1(d)
8 marksB2B vs B2C marketing strategy — real and apparent differences
Discuss the likely differences in the marketing strategy for B2B and B2C sales of electric scooters.
Our analysis
Discuss the likely differences in the marketing strategy for B2B and B2C sales of electric scooters.
8 marks available
Marketing strategy is a business's overall plan for reaching its target audience and persuading it to buy its products. Electric scooter manufacturers need a marketing strategy for both their B2B and B2C sales.
Definitional only — restates what marketing strategy is without naming any actual difference between selling B2B and B2C, close to the real examiner-documented trap of discussing B2B/B2C generally rather than the marketing-strategy differences the question specifically asked for.
Oct 2020 · Q2(e)
10 marksNiche market — benefits and risks
Assess the benefits of operating in a niche market for a business such as Lehman's.
Our analysis
Assess the benefits of operating in a niche market for a business such as Lehman's.
10 marks available
A niche market is a small, specific part of a larger market where customers have particular needs. Lehman's operates in a niche market, so it can benefit from that.
Definitional only — names the term 'niche market' correctly but doesn't apply it to anything Lehman's actually does, matching the real mark scheme's own Level 1 gap ('weak or no relevant application to business examples').
Jan 2020 · Q2(d)
8 marksProduct life cycle — benefits and limitations for portfolio decisions
Discuss how the product life cycle may help Skechers develop its product portfolio.
Our analysis
Discuss how the product life cycle may help Skechers develop its product portfolio.
8 marks available
The product life cycle shows the stages a product goes through, from when it's launched to when it's eventually discontinued. Skechers could use this model to help make decisions about its range of shoes.
Recall-based description of the model itself, with no link to a specific Skechers stage or decision — the real mark scheme's own Level 1 gap ('isolated elements... weak or no relevant application to business examples').