Globalisation
is really three separate questions Pearson asks in a fixed order — what it looks like, why it happened, what it produces — and a documented way marks are lost on this topic is answering one with the content that belongs to another.
The card
Three separate questions: characteristics (what it looks like) → causes (why) → effects (so what). Don't blend them. Characteristics: trade/GDP↑, TNCs+FDI↑, migration↑ (4.3.1.1). Causes: trade liberalisation, trading blocs, political change, ↓transport/comms costs, TNC significance (4.3.1.2a). A good trades only if price gap ΔP > transport/tariff cost T — falling T is what turns non-tradable goods tradable. FDI by TNCs: reasons (market/efficiency/resource/tariff-jumping) + two-sided recipient impact (4.3.1.2b). Effects: benefits vs costs (4.3.1.3) — always state which side, and state the condition, not an unconditional verdict. Real check: trade/GDP was 20% (1980)→26.3% (2020), but slowed 2011-20; shipping delays now push some TNCs to reshore.
Why it works — Why falling transport and communication costs is a cause, not just a correlate
A good only gets traded internationally if it's worth someone's while to move it — and 'worth it' has a precise meaning: the price gap between what the good costs in the two countries has to be bigger than the cost of getting it from the cheaper country to the more expensive one. Every good in the world economy sits somewhere on a spectrum of price gaps, from goods where one country has a huge cost advantage down to goods where the two countries' costs are nearly identical. At any given transport/communication cost, everything with a price gap bigger than that cost gets traded, and everything with a smaller price gap doesn't — not because nobody would like to trade it, but because the cost of moving it eats the entire advantage and then some. This is exactly why falling transport and communication costs is classified as a cause of globalisation rather than something that merely coincides with it: it doesn't make existing trade marginally cheaper in some vague sense, it mechanically redraws the boundary of which goods clear the threshold at all, pulling a specific, identifiable band of previously-non-tradable goods into the tradable category. Communication costs work through the identical channel, not a separate one — arranging a contract, tracking a shipment, or coordinating a supply chain across a border used to require expensive, slow, high-friction communication; as that friction fell (international phone calls, then email, then real-time logistics tracking and digital payments), the *effective* cost of managing a cross-border transaction fell right alongside the physical cost of moving the good, widening the same threshold from both sides at once. Pearson's own January 2022 mark scheme mines a real, striking confirmation of the scale of this from world trade data — global shipping container volumes rose from 100 million tonnes in 1980 to 2 billion tonnes by 2020, a twenty-fold, roughly 1,900% increase — cited in that mark scheme's own evaluation band as the reason falling transport costs is the single most significant of the five named causes, not just one among equals. But the same threshold doesn't fall by the same amount for every country or every person, and the same mark scheme credits exactly this as evaluation content: a landlocked country, or one without a deep-water seaport, cannot capture containerisation's falling-T effect the way a coastal trading nation can, and has to rely on costlier air cargo instead — and even the 'falling' part of falling transport costs isn't guaranteed, since the same mark scheme notes freight costs actually rose during the global health crisis. The identical caveat applies on the communication-cost side: people excluded from the internet and mobile technology by poverty, illiteracy, or lack of access to a computer system don't get the effective-cost reduction described above at all, so the same falling-T mechanism widens trade for some countries and populations while leaving others exactly where the old, higher threshold left them. Theodore Levitt named the resulting phenomenon 'globalization' itself in a 1983 Harvard Business Review article, arguing this same falling-cost mechanism was converging consumer tastes worldwide (see the beyond-spec block below for his argument, and for two further theories — Stolper-Samuelson and Rodrik's trilemma — explaining globalisation's distributional and sovereignty costs).
Traps — 7
- explains-effects-when-asked-for-causes
- Confirmed directly in the January 2022 examiner report: on a question asking candidates to evaluate factors contributing to increased globalisation, "not many candidates were able to entirely explain the factors identified. They discussed the effects of globalisation instead." A 'causes' question wants trade liberalisation, trading blocs, political change, transport/communication costs and TNC significance — not what globalisation produces once it's happened.
- explains-causes-when-asked-for-costs
- The exact reverse confusion, confirmed in the October 2022 examiner report: on the costs side of a question evaluating whether globalisation's benefits outweigh its costs, "there were some who went tangential where they discussed reasons and did not answer the question." A 'costs' question wants consequences (structural unemployment, inequality, lost sovereignty) — not a restatement of why globalisation happened in the first place. Both directions of this confusion are independently confirmed, in different series, on different question types — it isn't a one-off.
- characteristic-treated-as-a-cause-of-itself
- Not sourced from a specific examiner quote, but a real trap that follows directly from the spec's own three-way split: writing "globalisation is caused by more international trade" is circular. A rising trade-to-GDP ratio IS one of globalisation's own defining characteristics (4.3.1.1a) — it isn't a separate cause of itself. The spec's actual causes list (4.3.1.2a) is trade liberalisation, trading blocs, political change, transport/communication costs and TNC significance; 'trade has increased' doesn't belong on that list, because it's the thing being explained, not an explanation. One genuine wrinkle, confirmed directly against the January 2022 mark scheme rather than assumed: that mark scheme's own KAA indicative content for a causes essay credits "increased movement of people between countries – immigration and/or emigration" — and migration is itself one of the three named characteristics (4.3.1.1c), the same category trade-to-GDP sits in. This isn't a contradiction of the rule above so much as its limit: real mark schemes carry an 'other relevant points must also be credited' allowance beyond the spec's own closed five-factor list, and migration is creditable there specifically when explained as itself driving further trade, remittance flows or FDI (a mechanism), not when merely restated as 'more people moved, therefore more globalisation' (the same circularity as the trade-to-GDP case). Know the difference rather than treating every characteristic as automatically off-limits as cause content.
- no-country-named-on-a-country-of-choice-essay
- The WEC14 archive confirms a country-gate N.B. — capping an answer at Level 3 maximum — on nearly every Section C essay whose stem explicitly asks for 'a country of your choice', across at least 12 of 13 mark schemes checked. October 2022's globalisation essay (Q9, 'evaluate whether the benefits of globalisation outweigh the costs') used exactly that 'country of choice' wording, which the documented rule predicts carries the same gate — though this specific mark scheme's N.B. text was not itself directly quoted in the research pass behind this lesson, so treat this as a strong, well-evidenced prediction from the general pattern rather than an independently re-verified quote for this exact question. Either way: never write a globalisation evaluation essay without naming and using a real country throughout.
- unconditional-fdi-or-globalisation-verdict
- "Globalisation has clearly benefited [country]" or "FDI is good for developing countries" are unconditional claims. This mirrors a general WEC14 marking pattern — informed, conditional judgement earning the evaluation marks rather than a flat assertion — confirmed as a cross-topic pattern in the facts bank's independent spot-check of the prior SIGNAL document's general claims, not a globalisation-specific quote. State the condition the conclusion actually depends on, in the same sentence as the conclusion — see the conditional-judgement drill below.
- trickle-down-asserted-without-evidence
- Pearson's own October 2022 mark scheme lists "higher earnings at the top of the income distribution will finally lead to more income and wealth for everyone (trickle-down theory)" as creditable KAA content on the benefits side of a benefits-vs-costs essay — but its own Evaluation band, on the very same question, immediately undercuts it: "There is very little evidence that trickle-down theory works in practice." Citing trickle-down as a benefit earns a KAA mark; leaving the claim unchallenged forfeits the evaluation mark sitting right next to it on the same real mark scheme. State the claim, then state the mark scheme's own evidential problem with it, in the same paragraph — exactly the conditional-judgement move the drill below practises, not a special exception to it.
- assumes-globalisation-only-ever-rises
- Not sourced from an examiner-report quote for its original finding — the source there is the June 2025 mark scheme itself, which has no matching examiner report published yet — but a real, credited trap: writing about causes of 'increased globalisation' as if the underlying trend were an unstoppable one-way process. The June 2025 mark scheme's own evaluation band credits both a real 'peak globalisation' caveat — "Time: globalisation has slowed (1) between 2011 and 2020 (1)" — and a genuine reversal of the falling-transport-costs mechanism itself — "Delays/uncertainty in global shipping (1) are encouraging some TNCs to reshore production/simplify their supply chains (1)" — as legitimate evaluation marks on exactly this 'examine two factors' question. An answer that lists only the forward-direction causes, with no acknowledgement that the same mechanism can run in reverse, forecloses these marks entirely — distinct from the causes-vs-effects trap above, which is about answering the wrong question type, not about treating a real cause as permanently one-directional. This isn't a one-series fluke: the January 2022 mark scheme's own evaluation band, for a different real essay on the same 'causes of increased globalisation' question type, independently credits three more reversal examples on the other four named causes — trade liberalisation ('Trade talks of Doha round, started in 2001, have been unsuccessful in reducing trade barriers/WTO also less successful in reducing non-tariff barriers/Deglobalisation resulting from the Global Financial Crisis 2008 or other external shocks'), trading blocs (countries 'leaving trading blocs (e.g. UK and the EU) and threatening to leave (Grexit, Italeave, etc)'), and political change ('Slowbalisation resulting from trade wars between countries (e.g. China versus USA)'). Every one of the spec's five named causes has now been shown, across two independent real series three years apart, to have a mark-scheme-credited reversal case — treat 'this cause can also run backward' as the default assumption to check for any of the five, not a special exception for transport costs alone.
Say it out loud
Out loud, from memory, no notes: explain why falling transport and communication costs is a cause, not just a correlate to someone who has never seen this topic — where does your explanation get vague or hand-wavy? That's the exact spot to re-study, and it only works if you check it: read back over the mechanism above the moment you finish talking and mark precisely where you drifted from it.