Where leads come from and why they matter

#The three lead sources

#Bayut

• Cost per lead: AED 35–90 depending on area (Marina cheapest at ~AED 45, Downtown PF at ~AED 80)
• Volume: 50–300 leads/month for a active agent with 100+ listings
• Reply time tracking: Bayut Pro tracks agent response time and penalises slow agents in search rankings
• The trap: Agents think "more listings = more leads" but don't realize they're paying for leads they never convert

#PropertyFinder (PF)

• Cost per lead: Similar to Bayut (AED 35–90)
• Volume: Comparable to Bayut
• PF Advantage: Better lead quality scoring (PF scores leads by engagement)
• Same trap: PF also tracks response time and penalises slow responders

#Dubizzle

• Cost per lead: Free listing model, paid promotion
• Volume: Lower than Bayut/PF for most agents
• Lead quality: Often lower intent (browsing vs. ready-to-buy)

#The 63% gap

Industry data (CrankUp 2026 survey of 500 Dubai agents):

63% never get a reply within 24 hours. That is your addressable market.

#Why portals track response time

Both Bayut Pro and PF have built-in response-time monitoring:

1. Search ranking penalty — slow responders appear lower in search results
2. Lead quality demotion — fewer high-intent leads routed to slow agents
3. Premium placement loss — top-of-search slots go to fast responders

An agent with 200 listings who responds in 4h 18min (the median) is literally paying AED 18k/month for leads they're then penalised for being slow on.

#The Trakheesi connection

Trakheesi (Dubai's off-plan registry) sends an email per new registration. Agents who respond to Trakheesi emails within 2 hours get 3× more follow-up meetings. Same speed principle, different channel.