MIRUM MANE
Protocol
Seventeen, based in Dubai. I build and exit companies, ship products, run a studio and two brands, and compound capital — focused on entrepreneurship and private equity, and only getting started.
Built and scaled CASA, a teen-events brand, from the ground up — starting as a promoter learning the industry from the inside, then launching original events to raise the bar on what teen parties could be. Exited via a five-figure handover.
Acro Studios
A web design agency. 17 clients served, four-figure average ticket, with a multi-five-figure top engagement (it bought a platinum Rolex Day-Date).
Radia — Maison de Lumière
Maison de Lumière — an e-commerce light-and-wellness brand, built and inspired by my mom.
Blanc Research
A brand built around research, pharma, and supplements — optimising the human body and mind.
Family Portfolio
Grew a family portfolio from AED 3M to 16M+ — leveraging real-estate debt and house-flips, trading, and selective speculative and crypto positions.
Self-employed
Mentored 34 young founders on how to scale their companies — currently working with 12. Also founded and ran the WM Incubator, an intensive two-month program with 8 founders.
SBT · Science Based Transformations
Founded and head-coached SBT (Science Based Transformations) — 34 total clients at an average four-figure monthly retainer, 1:1 and group hypertrophy coaching. I train the way I coach (125kg bench, sub-5h marathon untrained).
5 Agencies · Freelance
Commercial modelling and campaign shoots across Dubai — on-set professionalism and brand representation.
Software I've designed, built, and shipped — sold and in real use, not concepts.
I'm Neo — seventeen, German, based in Dubai. I started CASA as a promoter learning the events business from the inside, then built it into a brand running 25+ shows across Dubai, Berlin, and Hamburg before exiting the company. The mission was simple: the standard was low, I'd seen what good looked like, and I built something that matched it.
Since then I've shipped software people pay for — Veridian, an AI examiner that earned me an A* and now sells to schools and students, and Roster, a relationship manager I grew into a CRM. Alongside that I run Acro Studios (web design) and two e-commerce brands, Radia and Blanc Research.
I grew my family's portfolio from AED 3M to 16M+, I mentor founders, and I study A-Levels on a curriculum I built for myself. What I care about most is entrepreneurship and private equity — finding good businesses, making them sharper, and compounding from there. If you're building something, I'd like to hear about it.
Neo Steinhoff
Founder · Dubai, UAE
What's next, and what keeps me sharp.
Expanding the Veridian engine to the SAT — then new subjects, exam boards, and lower grades.
One brutal thing a year: an ultra Ironman raced in reverse order — the marathon first, then the bike, then the swim.
Building something, raising, hiring, or want a second pair of hands on a deal or a brand? My inbox is open.