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The operator's e-commerce course

Most e-commerce teaching stops at 'find a winning product and run ads'. This starts where that ends: landed cost to the cent, contribution margin that survives an accountant, and the four gates — Launch, Unit Economics, Compound, Exit — that decide whether you have a business or an expensive hobby. Twenty-six modules, a mechanism layer that derives every rule rather than asserting it, and a 13-week programme that tells you when to quit.

19.4 hrs of reading

Contents

In reading order. Modules open; ticks are lessons you’ve finished.