The Spine
Ten modules in order — sourcing to exit. Read these in sequence; every other module assumes them.
In this module
Dropshipping OperationsThe Complete Operator Guide — launch a US-fulfilled dropshipping store that survives contact with 2026 unit economicsWhitelabelingFrom Reseller to Brand Owner — Building Margin You Actually OwnProduct SelectionScore, filter, and validate a product — systematically, before you spend a dollar on adsAdvertisingMeta, TikTok, and Google — the operator's paid-acquisition playbookMarketingOrganic, Email, SMS, Content — Own Your AudienceMER, Measurement & AttributionThe metrics that actually matter — and the spreadsheet that runs themBrand BuildingFrom Commodity to Category King: Building the Only Moat Temu Can't BuyStore CROTurn qualified traffic into revenue — remove anxiety, confusion, and friction until the honest 2026 numbers stop embarrassing youFinance, Unit Economics & ScalingThe numbers that decide whether you have a business — landed-cost P&Ls, cash-conversion math, and a $1k capital plan built for 2026's tariff swingsExit Strategy & Brand ValuationBuild Exit-Ready From Day One — Then Decide Whether to Cash Out or Compound