WAW

Web Agency Weekend — the cold-outreach local web-design operator's course

Find local businesses with no real website (or one nobody's touched since the last decade), build them a working preview before you ever call, and let the demo do the selling. Seven modules: the funnel math derived from its own stage rates rather than asserted as a headline number, the reciprocity mechanism behind the free demo, a 0-100 lead-scoring model, a cold-call script built from named negotiation and sales-psychology frameworks rather than folk wisdom, getting past a gatekeeper, and the concrete hire-by-hire path from one person dialing to a small team running a recurring-revenue book. Compiled and restructured from a working July 2026 operator playbook for a real cold-outreach business — not a hypothetical case study, and it says so where a number is one operator's own result rather than an industry consensus. Standard-tier build.

63 min of reading