Finding & Scoring Leads

How to source your own list, the 0–100 scoring model, and how to decide where to spend your calling hours.

In this module

Sourcing Your Own LeadsThree ways to pull a call list, from free-and-manual to paid-and-automatedThe Lead-Scoring ModelA 0–100 score that tells you who to call first, and why each weight is what it isChoosing Where to FocusReading the score distribution to decide how to split your week