SMMA

The social media marketing agency — retainer economics, niche selection, and the saturation debate

Running paid social ads and organic content management as a retainer service for local businesses — the root mechanism, real 2026 unit economics, and an honest verdict on whether the model is actually oversaturated rather than the usual guru-economy hand-waving in either direction. A dedicated niche-selection module traces a widely-circulated 'specialists convert 3x better' statistic back to an unsourced vendor blog post repeated forward through two more blogs with no primary study anywhere, and contrasts it against a real, named 87-agency survey that supports the direction without the fabricated multiplier — the same debunk-before-repeating discipline this platform's other courses apply. Five modules, [Established]/[Directional]/[Speculative] tagged throughout. Standard-tier barebones build; unreviewed.

54 min of reading