Mechanism & Unit Economics
Why a business pays an agency instead of running its own ads, what a retainer and a client actually cost, and a grounded framework for choosing a niche.
In this module
Root mechanismWhy a business pays someone else to run its ads, and why that reason is more fragile than it used to beUnit economics and survivorsRetainer pricing by niche, what it costs the agency to land a client, real churn data, and the failure-rate claim this course will not repeatChoosing a nicheA grounded framework for picking one, what the comparative data actually shows, and a stat chain this course traces to its unsourced origin