2026 Market Reality

What Meta's Advantage+ automation and TikTok's 2026 changes actually did to the work, and an honest verdict on whether SMMA is oversaturated or dead.

In this module

Platform shifts, 2026What Meta's Advantage+ automation and TikTok's changes actually did to the work, not the pitch Is SMMA dead?The saturation narrative, investigated rather than assumed, and the AI-automation-agency pivot pitched as its replacement