Veridian — Business
Pearson IAL Business, taught
All four Business papers — Marketing and People, Managing Business Activities, Business Decisions and Strategy, Global Business — 28 lessons, from meeting customer needs through Ansoff's Matrix and decision trees. Buy the subject once instead of each paper separately.
AI study partnerOne copy-paste prompt covering every paper in this bundle — marks your work against each paper’s own real mark-scheme structure and named traps.What's included
Each is a full course on its own, priced and readable separately — buying this bundles them.
Business Paper 1 — Marketing and People
Veridian Business
Meeting customer needs, demand/supply/elasticity, marketing strategy and the product, promotion/branding/pricing/distribution, staffing and organisational design, motivation and leadership, entrepreneurs and business objectives — the first of four Business papers, sourced against the real spec, mark schemes and examiner reports rather than the original course's build.
Business Paper 2 — Managing Business Activities
Veridian Business
Planning/finance/forms of business, sales forecasting and break-even, cash flow and budgets, profit/liquidity/business failure, production/productivity/capacity, inventory control and quality management, external influences — sourced against the real spec, mark schemes and examiner reports rather than the original course's build.
Business Paper 3 — Business Decisions and Strategy
Veridian Business
Business objectives and strategy, business growth, forecasting and investment appraisal, decision trees/CPA/contribution, influences on business decisions, assessing competitiveness, managing change — sourced against the real spec, mark schemes and examiner reports rather than the original course's build. This paper's own Assess question is worth 12 marks, not the 10 marks Units 1/2 use.
Business Paper 4 — Global Business
Veridian Business
Globalisation and growing economies, factors driving globalisation, protectionism and trading blocs, assessing global markets and production locations, global mergers/joint ventures and expansion uncertainty, global marketing, MNCs' impact/ethics/control — the last of all eight Economics/Business papers, sourced against the real spec, mark schemes and examiner reports rather than the original course's build.