Building the Agency
Capital, realistic timeline, the hiring order, how a real AOR relationship actually gets landed, and the tool stack that runs a managed-media account.
In this module
Capital, Timeline, and Who You Hire FirstWhat it actually costs to stand this up, the realistic runway, and the hiring order that matches how revenue actually shows upLanding the First Real ClientWhy this is not cold outreach and a demo, what actually wins an RFP in 2026, and the structural test that separates a real agency from a freelancer with one big clientThe Tool StackWhat actually runs a managed-media account in 2026 — the platforms, the reporting layer, the billing infrastructure, and where AI tooling has genuinely changed the job