Outreach channels (ranked by ROI)
WhatsApp voice notes (40-60% reply) > LinkedIn signal-triggered DM > LinkedIn cold DM > Instagram DM > Cold email.
2 min read
The outreach stack, ranked
| Priority | Channel | Reply rate | Volume/day | Setup effort |
|---|---|---|---|---|
| 1 | WhatsApp voice notes | 40–60% | 5–8 | Low |
| 2 | LinkedIn signal-triggered DM | 25–55% | 10–15 | Medium |
| 3 | LinkedIn cold DM | 8–15% | 10–15 | Low |
| 4 | Instagram DM | 8–15% | 10–20 | Low |
| 5 | Cold email | 5–10% | 30–50 | Medium |
Channel 1: WhatsApp voice notes (highest ROI)
Why it works: Dubai agents check WhatsApp more than email. A 30-second voice note feels personal. It proves you understand their pain AND you have a solution.
The script:
"Hey [name], Neo here from Steinhoff Systems. Quick question — are you losing 63% of your Bayut leads because nobody replies within 2 hours? I built an AI system that replies to every lead in under 30 seconds, qualifies the buyer, and books the viewing while you're in a showing. I did a quick test on your listing at [property address] — want me to show you how it works? 90-second video: [link]"
Volume: 5–8 per day, Tue–Thu, 9–11am Dubai time.
Channel 2: LinkedIn signal-triggered DM
Comment on the agent's posts first (genuinely useful comments), then DM within 24h. Reply rate jumps from 8% to 25–55%.
The trigger: Agent posts about "slow leads" or "need more viewings" or "Bayut changes."
The DM:
"Saw your post about lead response times — we just solved this for 3 Marina agents last week. One recovered 47 leads in the first 7 days. Happy to send the case study."
Channel 3: LinkedIn cold DM
Still 8–15% reply rate. Not great but reliable volume.
The opener:
"[First name], quick question: what's your median response time to Bayut leads? If it's over 30 seconds, I can show you how to fix that in 90 seconds. No pitch — just a diagnostic."
Channel 4: Instagram DM
Dubai agents are very active on Instagram. Lower reply rate but zero competition.
Channel 5: Cold email
The send-emails.py script in steinvault/agent-config/scripts/ handles this. But email reply rates have dropped to 5–10% due to spam filters. Use this as a complement, not primary.
The rule: multi-touch, same day
Every prospect gets contacted on 3 channels within the same day:
- WhatsApp voice note (morning)
- LinkedIn DM (mid-morning)
- Email or Instagram DM (afternoon)
Single-channel outreach gets 8% reply. Three-channel gets 34%.
Up next
The 90-second diagnostic
The free diagnostic call that shows agents their lost leads — no pitch until they see the results.
2 min