The 90-second diagnostic

#The diagnostic framework

Premise: Agents don't buy AI. They buy results. Show them their own results first.

#Step 1: Set up the diagnostic

Book a 5-minute call. Don't call it a "demo." Call it a "diagnostic."

What you need before the call:

• Their Bayut/PF agent ID or profile URL
• Access to their portal (or their permission to check)
• Screenshot of their recent lead activity

#Step 2: The diagnostic script (verbatim)

"I pull up your Bayut profile. In the last 7 days, you received X leads. Of those, Y were replied to within 2 hours. That means Z leads — worth an estimated AED [Z × 45] — went cold because of response time. Here's how AI responds to every one of those leads in 30 seconds."

Then show your 90-second Loom video.

#Step 3: The Loom video (what to show)

Record a 90-second video that shows:

1. Frame 1 (0:00–0:15): "Here's a recent Bayut lead for [agent name]"
2. Frame 2 (0:15–0:30): "Here's what normally happens — no reply for 4 hours"
3. Frame 3 (0:30–0:60): "Here's what our system does — WhatsApp + voice call in 30 seconds"
4. Frame 4 (0:60–0:90): "Result: 47% of leads book a viewing when replied to this fast"

#Step 4: The handoff

After the diagnostic, the agent will ask "how much?" Don't give a price. Give tiers:

"Most agents start with the Essentials plan — WhatsApp + voice, AED 2,000/month. But honestly, the Growth plan is what actually moves the needle. Let me send you the breakdown."

Then email: Pricing sheet → Follow-up in 2 hours → Follow-up in 2 days.

#The no-pitch rule

Never lead with a pitch. The diagnostic IS the pitch. If they see their lost leads, they'll ask for the price. If they don't see it, no amount of pitching will help.

#Scripts that close

When they say "too expensive":

"That's AED 2,000/month. Let me ask you — how much did your last Bayut lead cost? AED 45? And how many of your 300 monthly leads go cold? That's AED 8,500/month you're already losing. The system costs AED 2,000/month. You break even on 37 leads — you recover that in the first week."

When they say "I reply fast already":

"Great! What's your reply time on weekend leads? And when you're in a showing? And 3am leads? Let me show you what the AI captures while you sleep."

When they say "my CRM does this":

"Your CRM logs the lead. Does it CALL them? In 30 seconds? While you're driving between viewings? That's the difference."

#The follow-up sequence after diagnostic

Rule: stop after touch 5. If they haven't bought, they're not ready.