Launch: Pricing, Sequence & Economics
How a course actually gets priced, the pre-sell/cart-open/evergreen mechanics a launch is built from, and what the real conversion numbers say once the unsourced ones are stripped out.
In this module
How a course actually gets pricedNot by word count or video hours — by what the buyer's next-best alternative costs them, and by which of two fundamentally different products you're actually sellingThe launch sequencePre-sell, cart-open/cart-close, and evergreen — three mechanically different ways to sell the same course, and the persuasion mechanics each one is actually built fromLaunch economics and the guru ironyThis is the module where "a course about how to sell courses" has to point at itself. Named explicitly, not hidden — because the incentive to inflate these specific numbers is the strongest in this…