Foundations

The root mechanism behind SaaS valuation multiples, and the actual math connecting churn, LTV, CAC, and payback period.

In this module

The recurring revenue mechanismWhy a dollar of subscription revenue is worth more than a dollar of one-off revenue — the actual mechanism, not the acronym The unit economics mathChurn, LTV, CAC, and payback period — how they connect, worked from the formulas up, not named and left as jargon