Root Mechanism
Why a business buys outside marketing help at all, and the real distinction between delivering it (agency) and advising on it (consulting).
In this module
Why businesses buy outside marketing helpThe same skill-gap mechanism SMMA and Ad Agency derive, at a third point on the sophistication curveAgency vs. consulting: the real distinctionExecution risk versus advisory risk — the same fork AI Agency draws between implementation and audits, generalized to marketing