The Consulting Path
The fractional-CMO model: real 2026 market rates, how engagements get sold, and the named failure mode where advisory-only work becomes unpaid execution.
In this module
The fractional CMO model and market ratesWhat it actually is, and real 2026 pricing across the range of engagementsHow fractional CMO engagements get soldThe credibility-first sales motion, and the two well-known practitioner-authorities worth reading before you write a proposalWhere advisory-only failsThe named, sourced failure mode: the consultant who can't say no to execution work, and quietly becomes an unpaid agency