The 7-Day Launch, and the 30-60-90 Plan
A day-by-day first week, then three milestones that turn one good week into a business
3 min read
1. The 7-day launch sequence
| Day | Focus | Concrete actions | Target |
|---|---|---|---|
| Day 0 (evening, 2–3 hrs) | Set up shop | Agency name and domain, a simple logo, a workspace email, sign up for an AI site builder, set up Stripe/Square payment links, open your scored lead sheet | Ready to build |
| Day 1 | Build demos | Pick your five hottest A-grade leads from Module 3's scoring. Build a preview for each (roughly 30–45 minutes per site with an AI builder). Publish each to a watermarked preview subdomain | 5 previews live |
| Day 2 | Outreach blitz | Call the 5 demo leads first — "I built you a preview, want to see it?" is a different conversation than a cold pitch. Then work the rest of the sheet cold; email every no-answer the same day | ~50 dials, ~15 emails |
| Day 3 | Close and follow up | Walkthrough calls, send payment links, collect deposits, start builds for anyone who closes | First close |
| Day 4 | Deliver and close again | Publish paid sites live, onboard to the care plan, keep dialing | Second close |
| Day 5 | Systemize | Record your best call for reference, write a one-page FAQ for common objections, post the appointment-setter job listing | Hiring in progress |
| Day 6 | Scale prep | Expand your lead list toward 100–200, brief a setter if you've hired one, set next week's targets | Pipeline full |
| Day 7 | Review | Tally dials → demos → closes → revenue against Module 1's funnel numbers; decide your next moves from §2 below | A real plan for week 2 |
This is a realistic single-person week, not a minimum. Selling one to two sites by the end of it is genuinely the target outcome Module 1 frames as a real weekend win, not a floor you should feel behind if you miss it — the funnel math in Module 1 explains exactly why the first week runs at the low end of what you'll eventually be capable of.
2. The 30/60/90 day plan
Day 30 — the offer is productized. One setter is booking demos while you close; you're pulling 100+ leads a week rather than working one static list. Target four to eight sites sold, MRR building steadily, and your first case studies or before/after screenshots captured for future outreach.
Day 60 — move to an all-in-one platform, and add a second income lever. This is the point Module 6's prior lesson names as Stage 3: bring on a closer, or a second setter, once demos booked exceed what you can personally run. Layer in upsells to existing clients — Google Business Profile optimization, reviews and reputation management, running their ad accounts — each one adding recurring revenue to a relationship you've already closed once. Raise your build price toward $1,500 as your portfolio gives you the credibility to support it.
Day 90 — the referral engine is live, and you've niched down. Every happy client gets asked who else they know with no website. You've identified whichever category converted best for you and you're reusing one template and one script across most of your calls. A reasonable target here is around ten sites a month in new builds, plus the compounding MRR from everyone you've closed along the way — fifty active care-plan clients at roughly $97 each already puts recurring revenue in the neighborhood of $5,000 a month, entirely separate from whatever you build and sell that same month.
3. What actually compounds, restated
Sites sold are cash. Care-plan clients are the asset. The 90-day plan above is deliberately shaped so that every stage adds to the second number, not just the first — protecting against churn (over-delivering on "unlimited small edits," genuinely) matters more to your six-month position than any single week's close count, because a retained client is worth many multiples of one build fee over its lifetime, and a churned one costs you the acquisition effort a second time.
Up next
The Numbers to Track
Six numbers, one rhythm, and how to diagnose a bad week without guessing
2 min