After
Turning one customer into a flywheel, diagnosing a no, and knowing when you actually have a business.
In this module
From one customer to a flywheel: testimonials, referrals, case studiesThe gym owner said yes — what you do in the next six weeks decides whether that "yes" stays a single data point or becomes the thing that gets you customer twoDiagnosing a "no" — and when you actually have a businessA rejection is data only once you know which question it's answering — and one sale was never enough evidence to answer the bigger question by itself