Root Mechanism
Why the first customer is a categorically different problem than the hundredth, and how to validate a real problem before you build anything.
In this module
Why the first customer is a different problem than the hundredthThere is no auction to win yet, because there is no proven offer to bid with — the first sale is a different kind of problem, not a harder version of the same oneThe Mom Test — validating a real problem before you build anythingWhy almost every conversation you have about your business idea is contaminated by default, and the specific set of question rules that fixes it