Finding Them
Where your first buyer actually comes from — warm network, communities, and doing things that don't scale.
In this module
Finding your first buyer: warm network, communities, and doing things that don't scaleBefore any paid channel works, your first customer comes from a person you already have a path to — not an ad you haven't figured out how to write yetFounder-led outbound: reaching a stranger without a sales teamThe thing that makes a stranger reply isn't confidence or a good script — it's that the message could only have been written by the person who built the thing, about that one recipient, and nobody…